My Role
I was involved in conducting interviews and designing low to high fidelity app from the findings.
Overview
This case study aims to enhance the Divvy Bikes app by focusing on user-centered design principles. Through iterative research and design processes, we aimed to improve the user experience and make bike-sharing in Chicago even more seamless.
📈 35%
Increase in
User Satisfaction
Improved navigation &
hands-free features
🔥 20%
More Engagement
Expected
Easier station discovery
& city exploration
🛡️ 25%
Safe Rides
Expected
Better routing &
real-time location updates
Interviews
60.5%
Faced challenges with navigation and distractions.
23%
Missed turns due to unfamiliarity.
15%
Avoided using the app during peak hours.
30%
Travelers needed local landmarks and points of interest.
• Integrate with smartphones for seamless navigation.
• Provide turn-by-turn directions and destination search.
• Locate nearby bike stations.
• Prioritize user safety and focus on the road.
Task Flow
Low-Fi and Narrative Digital Prototype
To illustrate our concept, we created user personas and scenarios for Commuter Charlie and Taylor James.
Scenario 1
For our first scenario, we will follow how Charlie uses the handsfree navigation feature on Divvy bike.
Handsfree Navigation Setup for Divvy Bikes
• Charlie, a busy commuter, wants a hands-free navigation experience.
• He activates hands-free navigation directly on the bike screen.
• The screen displays turn-by-turn directions, guiding him to work.
• The focus is on a seamless and convenient user experience.
Setting up Mobile Application
& Bike Interface
Outcome
Commuter Charlie uses hands-free navigation on the bike screen, ensuring a seamless and efficient commute without phone distractions. The prototype highlights a user-friendly interface and integrated navigation features.
Scenario 2
For our second scenario, we will follow how Taylor uses the navigation feature on Divvy bike to explore the city.
Navigating Chicago with Built-in
Bike Maps on Divvy Bikes.
• Taylor, a tourist, uses the Divvy Bike app to explore Chicago.
• Activates "Adventure Mode" for immersive experiences.
• Bike screen displays nearby landmarks and suggests routes.
• Hands-free navigation guides to popular spots.
• Seamless docking experience at the end of the ride.
Setting up Mobile Application
& Bike Interface
Outcome
This narrative digital prototype demonstrates how Divvy's E-Bike feature transforms Tourist Fiona's exploration, providing a personalized, informative, and handsfree experience for capturing Chicago's charm through a travel blogger's lens.
User Testing Insights
• Conducted user testing on a mid-fidelity prototype.
• Tested account setup, hands-free navigation, and exploring tourist spots.
• Participants found the prototype intuitive.
• Suggestions for streamlining tasks and clarifying terms were received.
High Fidelity Prototype
From our testing, we identified what changes needed to be applied and created a Hi-fi prototype.
Learnings & Impact
Turn-by-turn directions and easy bike station access enhance user experience. Intuitive design and hands-free navigation are crucial for seamless exploration. Iterative design and user feedback led to a more accessible and efficient app.
