Seamless navigation solution for
Divvy bikes in Chicago
Seamless navigation solution for
Divvy bikes in Chicago
Seamless navigation solution for Divvy bikes in Chicago
12 Weeks | UI/UX Design | 4 Members
12 Weeks | UI/UX Design | 4 Members
12 Weeks | UI/UX Design | 4 Members
Overview
Overview
This case study aims to enhance the Divvy Bikes app by focusing on user-centered design principles. Through iterative research and design processes, we aimed to improve the user experience and make bike-sharing in Chicago even more seamless.
This case study aims to enhance the Divvy Bikes app by focusing on user-centered design principles. Through iterative research and design processes, we aimed to improve the user experience and make bike-sharing in Chicago even more seamless.
This case study aims to enhance the Divvy Bikes app by focusing on user-centered design principles. Through iterative research and design processes, we aimed to improve the user experience and make bike-sharing in Chicago even more seamless.
35%
Increase in
User Satisfaction
Improved navigation &
hands-free features
20%
More Engagement
Expected
Easier station discovery
& city exploration
25%
Safe Rides
Expected
Better routing &
real-time location updates
My Role
My Role
I was involved in conducting interviews and designing low to high fidelity app from the findings.
I was involved in conducting interviews and designing low to high fidelity app from the findings.
I was involved in conducting interviews and designing low to high fidelity app from the findings.
Problem Statement
New users struggle to navigate Chicago's streets while using Divvy Bikes, hindering efficient exploration and raising safety concerns.
Problem Statement
New users struggle to navigate Chicago's streets while using Divvy Bikes, hindering efficient exploration and raising safety concerns.
Problem Statement
Online dating platforms struggle to maintain user trust due to the prevalence of catfishing and online scams, hindering safe and authentic interactions.
Current Market Leaders
Current Market Leaders
• Route Planning: Customizable routes, turn-by-turn navigation, and offline maps.
• Community and Social: Global cycling community, social features, and fitness tracking.
• Transit Integration: Real-time updates and integration with various modes of transport, but limited bike-sharing specific features.
• Route Planning: Customizable routes, turn-by-turn navigation, and offline maps.
• Community and Social: Global cycling community, social features, and fitness tracking.
• Transit Integration: Real-time updates and integration with various modes of transport, but limited bike-sharing specific features.
User Interviews
User Interviews
• Interviewed 30 participants to understand their needs.
• Identified target audience: commuters, recreational cyclists, tourists, environmental enthusiasts.
• Conducted open-ended interviews to gather insights.
• Interviewed 30 participants to understand their needs.
• Identified target audience: commuters, recreational cyclists, tourists, and environmental enthusiasts.
• Conducted open-ended interviews to gather insights.
Insights from the User Research
Insights from the User Research
60.5%
60.5%
Faced challenges with navigation and distractions.
Faced challenges with navigation
and distractions.
23%
23%
Missed turns due to unfamiliarity.
15%
15%
Avoided using the app during peak hours.
Avoided using the
app during peak hours.
30%
30%
Travelers needed local landmarks and points of interest.
User Persona 1
Taylor James
28 | Female | Travel Blogger
Bio
Taylor, a 28-year-old travel blogger, is exploring Chicago using Divvy Bikes, seeking spontaneous adventures in an unfamiliar city.
Goals & Task
Document unique places in Chicago.
Explore the city's attractions spontaneously.
Frustrations
Limited familiarity with the city's layout.
Difficulty in finding off-the-beaten-path locations.
User Persona 2
Oliver Henz
32 | Male | Marketing Professional
Bio
Charlie, a 32-year-old marketing professional, uses Divvy Bikes for his daily commute, seeking efficient routes through busy city streets.
Works & Needs
Document unique places in Chicago.
Explore the city's attractions spontaneously.
Frustrations
Limited familiarity with the city's layout.
Difficulty in finding off-the-beaten-path locations.
User Persona 1
Taylor James
28 | Female | Travel Blogger
28 | Female | Travel Blogger
Bio
Taylor, a 28-year-old travel blogger, is exploring Chicago using Divvy Bikes, seeking spontaneous adventures in an unfamiliar city.
Goals & Task
• Document unique places in Chicago.
• Explore the city's attractions spontaneously.
• Document unique places in Chicago.
• Explore the city's attractions spontaneously.
Frustrations
• Limited familiarity with the city's layout.
• Difficulty in finding off-the-beaten-path locations.
• Limited familiarity with the city's layout.
• Difficulty in finding off-the-beaten-path locations.
User Persona 2
Charlie Lucas
32 | Male | Marketing Professional
32 | Male | Marketing Professional
Bio
Charlie, a 32-year-old marketing professional, uses Divvy
Bikes for his daily commute, seeking efficient routes through busy city streets.
Charlie, a 32-year-old marketing professional, uses Divvy
Bikes for his daily commute, seeking efficient routes through busy city streets.
Works & Needs
• Document unique places in Chicago.
• Explore the city's attractions spontaneously.
• Document unique places in Chicago.
• Explore the city's attractions spontaneously.
Frustrations
• Limited familiarity with the city's layout.
• Difficulty in finding off-the-beaten-path locations.
• Limited familiarity with the city's layout.
• Difficulty in finding off-the-beaten-path locations.
Conceptualizing Divvy Bike Interface
Conceptualizing Divvy Bike
Interface
• Integrate with smartphones for seamless navigation.
• Provide turn-by-turn directions and destination search.
• Locate nearby bike stations.
• Prioritize user safety and focus on the road.
• Integrate with smartphones for seamless navigation.
• Provide turn-by-turn directions and destination search.
• Locate nearby bike stations.
• Prioritize user safety and focus on the road.
Task Flow
Task Flow
Wireframing for Clearity and Discussion
Wireframing for Clearity and Discussion
Low-Fi and Narrative Digital Prototype
Low-Fi and Narrative Digital Prototype
To illustrate our concept, we created user personas and scenarios for Commuter Charlie and Taylor James.
To illustrate our concept, we created user personas and scenarios for Commuter Charlie and Taylor James.
To illustrate our concept, we created user personas and scenarios for Commuter Charlie and Taylor James.
Multi-Channel Interface
The prototype screens are lo-fi screens of our mobile application and touch screen Divvy bike interface.
The prototype screens are lo-fi screens of our mobile application and touch screen Divvy bike interface.
Scenario 1
Scenario 1
For our first scenario, we will follow how Charlie uses the handsfree navigation feature on Divvy bike.
For our first scenario, we will follow how Charlie uses the handsfree navigation feature on Divvy bike.
For our first scenario, we will follow how Charlie uses the handsfree navigation feature on Divvy bike.
Handsfree Navigation Setup for Divvy Bikes
Handsfree Navigation Setup for Divvy Bikes
• Charlie, a busy commuter, wants a hands-free navigation experience.
• He activates hands-free navigation directly on the bike screen.
• The screen displays turn-by-turn directions, guiding him to work.
• The focus is on a seamless and convenient user experience.
• Charlie, a busy commuter, wants a hands-free navigation experience.
• He activates hands-free navigation directly on the bike screen.
• The screen displays turn-by-turn directions, guiding him to work.
• The focus is on a seamless and convenient user experience.
• Charlie, a busy commuter, wants a hands-free navigation experience.
• He activates hands-free navigation directly on the bike screen.
• The screen displays turn-by-turn directions, guiding him to work.
• The focus is on a seamless and convenient user experience.
Setting up Mobile Application & Bike Interface
Setting up Mobile Application & Bike Interface
Outcome
Outcome
Commuter Charlie uses hands-free navigation on the bike screen, ensuring a seamless and efficient commute without phone distractions. The prototype highlights a user-friendly interface and integrated navigation features.
Commuter Charlie uses hands-free navigation on the bike screen, ensuring a seamless and efficient commute without phone distractions. The prototype highlights a user-friendly interface and integrated navigation features.
Scenario 2
Scenario 2
For our second scenario, we will follow how Taylor uses the navigation feature on Divvy bike to explore the city.
For our second scenario, we will follow how Taylor uses the navigation feature on Divvy bike to explore the city.
For our second scenario, we will follow how Taylor uses the navigation feature on Divvy bike to explore the city.
Navigating Chicago with Built-in Bike Maps on Divvy Bikes.
Navigating Chicago with Built-in Bike Maps on Divvy Bikes.
• Taylor, a tourist, uses the Divvy Bike app to explore Chicago.
• Activates "Adventure Mode" for immersive experiences.
• Bike screen displays nearby landmarks and suggests routes.
• Hands-free navigation guides to popular spots.
• Seamless docking experience at the end of the ride.
• Taylor, a tourist, uses the Divvy Bike app to explore Chicago.
• Activates "Adventure Mode" for immersive experiences.
• Bike screen displays nearby landmarks and suggests routes.
• Hands-free navigation guides to popular spots.
• Seamless docking experience at the end of the ride.
• Taylor, a tourist, uses the Divvy Bike app to explore Chicago.
• Activates "Adventure Mode" for immersive experiences.
• Bike screen displays nearby landmarks and suggests routes.
• Hands-free navigation guides to popular spots.
• Seamless docking experience at the end of the ride.
Setting up Mobile Application & Bike Interface
Setting up Mobile Application & Bike Interface
Outcome
Outcome
This narrative digital prototype demonstrates how Divvy's E-Bike feature transforms Tourist Fiona's exploration, providing a personalized, informative, and handsfree experience for capturing Chicago's charm through a travel blogger's lens.
This narrative digital prototype demonstrates how Divvy's E-Bike feature transforms Tourist Fiona's exploration, providing a personalized, informative, and handsfree experience for capturing Chicago's charm through a travel blogger's lens.
User Testing Insights
User Testing Insights
• Conducted user testing on a mid-fidelity prototype.
• Tested account setup, hands-free navigation, and exploring tourist spots.
• Participants found the prototype intuitive.
• Suggestions for streamlining tasks and clarifying terms were received.
• Conducted user testing on a mid-fidelity prototype.
• Tested account setup, hands-free navigation, and exploring tourist spots.
• Participants found the prototype intuitive.
• Suggestions for streamlining tasks and clarifying terms were received.
• Conducted user testing on a mid-fidelity prototype.
• Tested account setup, hands-free navigation, and exploring tourist spots.
• Participants found the prototype intuitive.
• Suggestions for streamlining tasks and clarifying terms were received.
High Fidelity Prototype
High Fidelity Prototype
From our testing, we identified what changes needed to be applied and created a Hi-fi prototype.
From our testing, we identified what changes needed to be applied and created a Hi-fi prototype.
From our testing, we identified what changes needed to be applied and created a Hi-fi prototype.
Learnings & Impact
Learnings & Impact
Turn-by-turn directions and easy bike station access enhance user experience. Intuitive design and hands-free navigation are crucial for seamless exploration. Iterative design and user feedback led to a more accessible and efficient app.
Turn-by-turn directions and easy bike station access enhance user experience. Intuitive design and hands-free navigation are crucial for seamless exploration. Iterative design and user feedback led to a more accessible and efficient app.
Turn-by-turn directions and easy bike station access enhance user experience. Intuitive design and hands-free navigation are crucial for seamless exploration. Iterative design and user feedback led to a more accessible and efficient app.
Get In Touch
Let’s make something people actually want to use! Feel free to contact me.
Get In Touch
Let’s make something people actually want to use! Feel free to contact me.
Get In Touch
Let’s make something people actually want to use! Feel free to contact me.
Get In Touch
Let’s make something people actually want to use! Feel free to contact me.