My Role
I was involved in researching potential competitors and conducting interviews, drafting personas and designing low to high fidelity app from the findings.
Overview
This project aims to develop a technology-based solution to address the risks of catfishing and misrepresentation in online dating, focusing on enhancing user safety and authenticity.
🔍 40% ↓
Fake Profiles
Mandatory checks
reduce fraudulent
accounts
✅ 30% ↑
Trust
Enhanced
verification builds
confidence
🛡️ 10% ↓
Scams
A safer
platform
for all users
📌 70%
User Adoption
Strong participation
in new verification
tools
❤️ 18% ↑
Match Rate
Better trust leads
to stronger
connections
Current Market Leaders
• Bumble requires photo verification.
• Users can still lie about other information.
• This can lead to misrepresentation and potential harm.
• Hinge uses detailed profiles to encourage genuine connections.
• Users might still misrepresent themselves through strategic responses.
• Verification for written prompts can lead to manipulation.
• Tinder uses AI to detect suspicious activity.
• Users can still engage in deceptive practices.
• Reliance on AI might not fully address trust issues.
• Users might hesitate to share personal information.
User Research Methods
Interviews
Observation
User Persona 1
Sara Gilbert
23 | Female | Graduate Student
“Authenticity is magnetc for me. I would like to find someone who is the embodiment of what they say they are”
Bio
Sara, a graduate student, enjoys exploring new coffee shops
and discovering the city. She values meaningful conversations
and genuine connections.
Works & Needs
Protect users from scams
Facilitate genuine connections while ensuring safety and security.
Frustrations
Empathy Map Summary
• Thinks: Worried about authenticity, frustrated with superficial apps.
• Feels: Anxious, hopeful, relieved, empowered.
• Says: Expresses frustration, excitement, positive experiences.
• Does: Creates a profile, engages in conversations, recommends the app.
User Persona 2
Oliver Henz
28 | Male | Marketing Professional
“In a world of filters and facade, I’m seeking someone who’s real, raw and ready to build something genuine”
Bio
Oliver, a marketing professional, values authenticity and seeks to
foster a meaningful dating culture. He believes in transparency
and sincerity in interactions.
Works & Needs
Seeking transparency and sincerity in relationships to build trust
and find a lasting connection.
Frustrations
Empathy Map Summary
• Thinks: Worried about authenticity, frustrated with traditional dating apps, intrigued by
PureSync's promise.
• Feels: Frustrated, doubtful, excited, impressed, reassured.
• Says: Expresses frustration, shares excitement, discusses positive experiences.
• Downloads PureSync, completes profile verification, sets filters, engages with matches.
Ideation & Prototyping
User Flow
Wireframe & Prototyping
Low Fidelity Prototype
Wireframes were created to visualize the app's layout and user flow.
User Testing Insights
• Conducted user testing on a mid-fidelity prototype.
• Tested account setup, finding matches, and setting expectations.
• Found the prototype to be intuitive and easy to navigate.
• Identified areas for improvement, including verification steps and hobby selection.
High Fidelity Prototype
Learnings & Impact
User trust is paramount in online dating. Robust verification, including periodic re-verification, is crucial. Clear navigation, transparent authenticity features, and ongoing user feedback are essential for maintaining user trust and satisfaction.
Profile Authenticity: Expect a 40% reduction in fake profiles with mandatory checks.
Trust Increase: Trust will surge by 30% with enhanced verification.
Verification Participation: 70% user adoption anticipated for enhanced verification tools.
Match Rate: Match rate will experience an 18% momentum due to increased trust.
Safety-First Culture: A 10% decrease in scams is expected, fostering a safer user preeminence.
